Saturday, September 19th, 2009 at
5:19 pm

Quality images start with exposure, crisp and bright lightand straight lines.
I don’t know who did it or when but I know it has been done. Many, many Realtors, Brokers and Home Owners selling properties have been somehow convinced that image quality is not that important on your listing. This is completely not true.
Put yourself in the position of the buyer and and then look at the MLS or listings. Start with your area but not your own listings. If you pay attention to the images you will start to see a pattern of low quality images that will NOT attract buyers. Sorry to say it but it is true. You CAN NOT market a property with these type of images.
Go and talk to the top sellers in your office and ask they do about images. Most of them will tell you that they pay for a Virtual Tour company or real estate photographer to shoot them. When I ask Realtors why they don’t use a photographer, I constantly hear “Well the market is slow, houses are not selling. I just don’t have the money to spend.”
Here is my response to that folks, “If you don’t do something to bring up the quality of your listings, your sales are not going to improve.” Your own National Association of Realtors will tell you that 90% of buyers start online and 90% of those have said still photography is the most important thing on the listing.

Properly exposed means no nuclear war outside the windows and even, clean light.
The buyers want to see the home online and if it looks bad, even if it isn’t, they will not be calling you to see it. That is been proven time and time again. It is basic marketing folks. You don’t see Wal Mart or Target stuffing their ads with blurry, poorly lit or skewed images do you? No, because they are trying to get you in the door.
Get them in the door folks. When it comes to it, hire a photographer not a guy that builds tours so they can get in front of you to sell you websites and frilly add on’s. If you have any question about how to get better images in the NorthEast Florida area, call me. I will explain the difference between what we do and what the “other guys” in the area are pitching.
Forget about fluff, order your tour at a great price, the highest quality images and the best customer service in the the St. Augustine, Jacksonville, and whole 1st Coast Area.